Couch is almost too good to be true. The brand-new store in Fremont makes custom couches out of eco-friendly materials with the smallest mark-up possible, cutting overhead costs by sharing space with Orange Spot gallery. Owner Ameer Radwan is motivated by a personal disgust with overcharging, a near-religious zeal for a good deal, and ambition to be known as the place to go in Seattle for a couch. We're sold.

And Radwan is serious about couches. The contact page on his website includes a personal "batphone" number, with this to say, "If it's midnight and you simply MUST see couches because you're watching HGTV and you're inspired to change your whole decor — call the batphone. I'll probably want to talk about couches at midnight too. I'm not kidding. Repeat: I'm not kidding." Think folks take him up on it?

Each couch starts with an FSC-certified wood frame and water-based adhesives that give off no volatile organic compounds. After that, the choice of style, fabric and filling is all yours, and Radwan is there to guide you and point out which material choices are recycled or organic. You'd think this service would come at a higher cost, but Couch's website lists example after example of earth-friendly, custom copies of big-box couches for less than the original — most under $1500.

Couch doesn't just do couches, but chairs and upholstered beds as well. More surprisingly Couch offers custom framing through his partnership with Orange Splot.

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